Apple’s MacBook Air laptops sold over a million units in the last quarter of 2011, and these numbers have the PC industry salivating over the prospects. Intel has recently begun promoting their own brand of these thin and light portables they call Ultrabooks. And all the major manufacturers either have climbed onto Intel’s bandwagon and have their models for sale now or are in the planning stage for having one soon.![]()
But, early sales of Ultrabooks have generally been disappointing. It is said that both Asus and Acer, the two early entrants, sold only about 100,000 each, while their expectations were nearer 200,000 to 300,000. No other sales data are available at this time, so is isn’t known if the prospects have improved since the initial sales data were reported.
The lackluster sales have not deterred the industry, however, and they remain behind these new ultraportables. Industry estimates are that by 2013 ultraportables will account for about 20% of all laptop sales. The reason the adoption will be this slow is the price of these sleek new machines are too high. Most retail in the $1000 to $1500 range which is twice to three times the price of a conventional laptop.
Fortunately there are realistic hopes that the costs and pricing will come down as production is ramped up and some of the newer chips like Ivy Bridge from Intel and Trinity from AMD begin finding their way to volume production.
For now, however, if you want a thin and light portable, your only option is one with an Intel Sandy Bridge system on a chip (SOC) The MacBook Air uses Sandy Bridge as do all the Windows machines. There are no competitors in the chip world that make a comparable SOC.
There are, however, two new possibilities that are nearing completion:
- AMD has its Trinity design ready, and it will reportedly be as low in power consumption,
equally fast CPU (AMD calls theirs an APU—Application Processing Unit), with even faster graphics. Rumors are that AMD will launch its next-generation accelerated processing unit, codenamed Trinity, in second quarter 2012. The Trinity will start with its quad-core A10 and A8 processors in the second quarter then followed by dual-core A6 and A4 processors in the third-quarter of 2012.
Clock speeds for the A10 model are 3.87 GHz and 4.0 GHz in turbo mode. Speeds for the A6 and A4 dual core versions have not been leaked.
Confirming earlier rumors, AMD’s said Trinity-based thin-and-light laptops will be priced between $600 and $800 by the middle of the year.
- An even more radical design will probably be available later this year after Microsoft releases Windows 8 for ARM chips.
There is much to be said for the reduced instruction set machines (RISC) of ARM. Almost all cell phones, smartphones and tablets use a variant of ARM designs. By reducing their instruction set they can be made to do some things well, such as graphics or WiFi, and not do other things at all or at least not well.
Also, designers have learned to add multiple cores as well as to link many individual ARM SOCs, in which each unit is dedicated to specific chores.
The multi-core ability of ARM designs make it feasible for use as a central processing unit for a laptop. Otherwise, it would probably be confined to the phone and tablet market.
Apple, for example, has tailored the A9 ARM to run its iPad, iPhone and iPods. But its full-fledged computers use a full instruction set CPU from Intel. Texas Instruments has tailored the same chip to run the BlackBerry Playbook and other tablets. Qualcomm has done its thing with its Snapdragon SOC, and Nvidia is using a different model as the basis of its Tegra 3 (quad-core) design.
Although the ARM A9 is a 32-bit design, it can be tweaked to do a good job for many different uses. And a 64-bit design is being developed now. It is certain that the same manufactures who are working on Ivy Bridge Ultrabooks will also offer an ARM-based laptop, probably later this year.
It will be most interesting to see if a RISC machine will be able to go head to head with the more powerful designs of Intel. Intel, itself, uses RISC technology in its Atom line of processors, but they are not as power-efficient as ARM designs, and the Atom was designed specifically for netbooks, a category of PC that is rapidly losing market share.
AMD has christened their new line of ultraportables as Ultrathin. No code name has been assigned the ultraportables that use ARM chips, yet, but you can bet they will have one soon. Overall, the industry sees ultraportables as the wave of the future, and everyone is anxious to cash in on the trend.
The good news is that AMD has purposely aimed at lowering the prices of their Ultrathin models. They want to be at least $200 below the price for a comparable Ultrabook that uses Intel hardware. ARM SOCs may be even lower. Lower prices will stimulate a higher demand and put price pressure on everyone else who supplies this new market. Ultraportables seem headed for more affordable prices within the next few months.
