9/28/2011: Kindle Fire in the 7-inch Tablet Market
The most surprising announcement from Amazon was that their new 7-inch tablet will retail for $199. It weighs in at 14.6 oz and features a new, advanced browser named Silk. Silk uses some advanced cloud techniques that will speed up the browsing experience.
This will blow the doors off the 7-inch market. For now the only competitor, the Nook Color, has been selling well at $250, and it is slower and has less capacity than the Kindle Fire.
An up-grade to the Nook Color is expected next month, so I expect prices on the original model to come down to $100 or less in order to clear out the inventory.
On the downside, the Kindle Fire has no camera, no 3G connectivity and no microphone. But these do not sound like killer omissions. The iPad didn’t have a camera, either. Although I find the one on my Galaxy Tab 7 handy at times, I do not think it essential.
New Kindle Touch also announced. Similar to the Nook and Kobo touch screens, the new Kindle Touch uses an infrared screen system to “feel” the touch strokes, meaning that the screen readability will not be affected. No physical keyboard, Tap on the right to turn to next page, the left side to go back and the bottom for menu. The new model will sell for $99 and it includes a major new feature, X-Ray that adds information similar to the definition look-up but is greatly expanded in terms of the subject matter.
There is also a Kindle Touch 3G coming at $149. No contract for the 3G, no monthly cost regardless of use.
For users who don’t want touch screen ability, a touchless screen Kindle will sell for $79.
9/27/2011: Tomorrow the new colorful Kindle Fire, will, it is said, be introduced at Amazon’s press conference. From TechCrunch comes the latest rumor, based on strong evidence.
First the new tablet will be more like the RIM BlackBerry Playbook than the Nook Color.
The mockup shown below was created by one of the staff members of TechCrunch based on a description of one who got to use it for an hour.
The insides of the Kindle Fire will also be more like the Playbook. It is use a dual-core OMAP chip of an ARM design byf Texas Instruments, perhaps running at over 1 GHZ,. Its speed would be much faster than the Nook Color’s single chip 800 MGZ design.
Furthermore, the rumor states that the new tablet will not be available until the second week of November—about the same time that Barnes and Noble will unveil their Nook Color 2, running on a similar chip as the Fire.
The operating system will be based on Android 2.1, but one will not recognize it because Amazon has written their own user interface, and it will tightly integrate all of Amazon’s store shopping features, including eBooks and streaming video. They are also said to be beefing up their movie selection.
5/18/2011: New leaks about Amazon’s tablet plans are now circulating. The latest, tied in to the post here on 5/15 get more specific. There are two tablets coming, possibly one 7-inch model that will be configured with a dual-core Tegra 2 processor, code named Coyote.
The second tablet will be powered by an ultra quad-core processor known as the Tegra 3 which could run graphics up to 3 times faster than today’s popular Tegra 2. This machine is code named Hollywood.
The second tablet, Hollywood, would push the cutting edge of tablets and would have to be ready soon after the Tegra 3 ships. This would put Amazon in the leading position for power and graphics for all existing tablets. However, Amazon will not be the only producer to bring out a model with the new generation processor.
5/15/2011: The latest spate of rumors about Amazon’s tablet are making the rounds in the blogosphere. The current one focuses on two sources: the first is a casual remark from Jeff Bezos himself that there will be an entire family of Android devices rather than on single device. 
The second rumor comes from Taylor Wimberly by Andoidandme, who has good contacts within the world of Amazonia. Mr. Wimberly insists, through personal leaks from those inside the industry with direct knowledge of the project, that there will be new products coming from Amazon in the fall of the this year, and that one would be a direct competitor with the iPad.
Other rumors about this project insist that the new tablet will be a competitor with the iPad, but that it will be a Kindle-specific product—something that sounds much like the Nook Color. In other words, the new tablet will be an Android device but one that is oriented primarily toward eReading but that has general surfing ability with Android apps capability.
Another interesting idea is that one of the new devices will be an Android phone.
The screen of the new tablet device is rumored to be everything from Pixel Qi to Mirasol. The processor will most likely be an ARM device, but it could be anything from NVIDIA, Texas Instruments, Qualcomm or others. No one seems to think it matters much as to which processor is adopted.
The consistent trend, though, is that the new tablet and other devices are coming. Amazon is throwing its hat into the ring.
5/3/2011: The rumors are now beginning to filer in from the up-stream suppliers of Amazon’s new color tablet/eReader. One of the sources of the new rumor is DigiTimes, a sometimes-reliable supplier of rumors about American contracts with Taiwan’s manufacturing sector. They predicted last year that Apple would come out with a 7-inch iPad. It turned out that Taiwan manufacturers did receive contracts to manufacture 7-inch devices, but they were not for Apple.
DigiTimes is now reporting that Quanta Computer has received a large order for tablets from Amazon. The order numbers in peak season are to be in the 700,000 – 800,000 a month and are expected to begin deliveries as early as the second half of 2011—which means June or July.
Quanta Computers also manufacturers the RIM Playbook and eReaders for Sony Corp. And Quanta is also reported to be in the running to manufacture the Le Pad for Lenovo.
And interesting side note in the rumor is that Amazon’s Kindle eReader continues selling well, but only in the American market. Amazon is supposedly working on a plan to further reduce the price of the Kindle to make it more attractive to schools and other institutional buyers, so it will keep the Kindle in production in addition to their production of the new color tablet.
There has been some speculation that they would go to Mirasol type display, but this rumor insists on an LCD with Fringe Field Switching technology. This technology comes from the manufacturer of e-E-Ink displays.
First Rumor:
There is no argument that Barnes and Nobel beat Amazon to the punch when they brought their Nook Color to market last year.
The device has been popular and it has given B&N new life in the electronic books market. It is also a fairly decent Android tablet. If B&N would juice the speed up a notch it would be even more so.
It is no surprise, then, to learn that Amazon is working on a Kindle color tablet. The credibility of the rumor has ratcheted up a few notches when it was reported by Peter Rojas of gdgt that he was 99% certain that Samsung will produce a device of Amazon’s design.
Speculation is rampant about what the new device will cost and what it will look like. No one who knows is talking, so none of those talking know.
Given the importance of this event—when Amazon does something in this space it deserves attention—I am posting this first installment of Amazon’s Rumor Central. I will keep this post updated with each new rumor that seems credible, so check back here for a summary of the rumors as they surface.
For the complete article by Mr. Rojas Click Here.
Further speculation by ZDNet, James KendrickClick Here.
Stay tuned for further developments.
